To mark its entry into the Turkish market, Vivo launched the X50 Lite with a dynamic campaign featuring digital creators Oğuzhan Uğur, Alper Rende, and Betül Çakmak. The 30-second spot, directed by İlkay Uygur and produced by NAYS, highlights the smartphone’s exceptional night photography capabilities. Set against vibrant nighttime scenes, the film emphasizes the device’s ability to illuminate the night, aligning with the campaign’s theme, “Light Up the Night”.
