In this lighthearted film for Emlak Konut, a family playfully redefines a well-known saying—“drop by drop becomes a house.” The spot introduces Emlak Konut’s Real Estate Certificates, allowing people to invest gradually in a home, just like buying shares.
Set in a cozy living room, this charming slice-of-life film captures a lighthearted conversation between a newlywed couple and their family. Through warm, natural dialogue, a traditional saying takes on a modern twist—hinting at a smarter path to home ownership. Blending everyday humor with an understated narrative style, the film gently introduces a new way of investing, all without ever breaking the intimate, conversational tone. A soft yet clever take on generational advice, evolving financial habits, and the idea of building something bigger, one step at a time.
